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LinkedIn

We deleted half our onboarding. More people finished it. The part that surprised me: nobody asked for the missing steps. We were explaining features people hadn't needed yet. Now we get them to their first useful result, and let the questions come after.

X

We cut half our onboarding and more people finished it. Nobody missed the steps. Turns out, explaining every feature is a pretty good way to stop people using any of them.

Facebook

A small update from the product this week: we removed half the onboarding steps, and more people are finishing it. We'd been explaining features before anyone had a reason to care about them. Now we help people do one useful thing first. The rest can wait.

Threads

We deleted half our onboarding and more people finished it. The funniest part is that nobody asked where the missing steps went. We were apparently the only people who thought they were necessary.

Bluesky

We cut half our onboarding. More people finished it, and nobody asked about the missing steps. A useful reminder that explaining a product and helping someone use it are different jobs.

LinkedIn

We deleted half our onboarding. More people finished it. The part that surprised me: nobody asked for the missing steps. We were explaining features people hadn't needed yet. Now we get them to their first useful result, and let the questions come after.

X

We cut half our onboarding and more people finished it. Nobody missed the steps. Turns out, explaining every feature is a pretty good way to stop people using any of them.

Facebook

A small update from the product this week: we removed half the onboarding steps, and more people are finishing it. We'd been explaining features before anyone had a reason to care about them. Now we help people do one useful thing first. The rest can wait.

Threads

We deleted half our onboarding and more people finished it. The funniest part is that nobody asked where the missing steps went. We were apparently the only people who thought they were necessary.

Bluesky

We cut half our onboarding. More people finished it, and nobody asked about the missing steps. A useful reminder that explaining a product and helping someone use it are different jobs.